MEDIA RELEASE

For immediate release
May 2023

Elder Rights Advocacy’s message this Mother’s Day

Elder Rights Advocacy (ERA), an organisation which provides information and advocacy support to older people, their families, and representatives in Victoria, is urging families to make time for quality bonding and banter with their mum this Mother’s Day.

With Mother’s Day fast approaching, Elder Rights Advocacy urges us to focus on the day’s true meaning: connection and appreciation of our mothers. While gifts are a beautiful gesture, it’s also important to remember that the day’s value lies in spending quality time with mum.

ERA’s CEO, Debra Nicholl, emphasises the significance of sitting down and having a cuppa with our mums. ‘Mother’s Day is all about investing time with your mum. For many older mothers, seeing their children and grandchildren is the most cherished gift they could receive,’ says Ms Nicholl.

Ms Nicholl stresses that it’s not just about celebrating our mothers but also recognising their value and commitment to their families. ‘As a nanna, mum and a daughter myself, I know the importance of connecting with my mother and being appreciated for the practical support and nurturing I provide to my family.

ERA reminds us that many older women may be experiencing isolation and loneliness, and a simple phone call or visit can make all the difference.

‘Whether your mum is in an aged care facility or living independently, please take the time to pick up the phone or pay a visit.

‘So this Mother’s Day, let’s connect with our mothers and show them how much we value and appreciate them. Let’s make it a day of conversation and celebration of those who may be the most important women in our lives.’ Ms Nicholl added.

About Elder Rights Advocacy

Established in 1991, Elder Rights Advocacy (ERA) provides information and support to older people, their families and representatives in Victoria to address issues related to Commonwealth-funded aged care services. ERA’s service is free, independent and confidential.

Older people have a right to receive safe, quality aged care, have their voices heard and be treated with respect.

Elder Rights Advocacy is the Victorian founding member of the national Older Persons Advocacy Network (OPAN), delivering the National Aged Care Advocacy Program (NACAP).

For any ERA enquiries, please call 1800 700 600

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era.asn.au